Statista vs. Gen AI for deep research

Statista’s platform and AI research tool, Research AI, deliver unparalleled value and trusted, expert-verified insights. See how you can leverage Statista alongside the most popular generative AI (gen AI) research tools like ChatGPT deep research from OpenAI, Perplexity's Deep Research, Microsoft Copilot, and more to enhance fact-checking and research reliability.
 

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• Best for: Research & development, strategy, marketing teams, students & academics looking for trustworthy data across 170 industries worldwide.
   
• Methodology: All studies are manually evaluated by our experts. You’ll find information on the origin of the data including the source, publisher, conductor of a survey, and when the data was collected.
   
• Credibility: Statista ensures quality by validating data from 40,000+ sources and following a four-eyes principle. Around 100 analysts research trends to keep content accurate and relevant.
   
• Data access: Access to data and insights is based on your account restrictions and usage limitations. Learn more about what’s included on each Statista plan.
   
• Pricing: Various account options are available to suit your needs, including a flexible monthly subscription for one-off research. Accounts are priced per seat with various data packages available.
  
   
• Time to insights: Get expert-verified insights in 15 seconds with Research AI, or find data points quickly with a manual search. Statista delivers data in a clear, easy-to-digest format—no walls of text.
   
   
• Breadth of data: Third-party data is limited for niche topics but remains the most extensive among statistics providers. Statista fills gaps with proprietary data, backed by analyst-driven trend research.

• Best for: Casual fact-finding, brainstorming, and a starting point for research, therefore some potential inaccuracies can be tolerated.
   
• Methodology: The large language model (LLM) conducts a limited web search for freely accessible data to automate parts of the research process—but it doesn’t verify external sources. Every data point should be manually checked.
• Credibility: In absence of paywall protected data from relevant sources, AI research tools can, on occasion, hallucinate results. This means they may make up missing data and state incorrect data as facts.²
   
• Data access: AI web searches do not have access to paid data, only free and accessible data online. When it is unable to find relevant and accurate data, it's susceptible to hallucinations or relying on untrustworthy sources.³
• Pricing: Deep research is available through OpenAI's paid subscriptions (the $20/month Plus plan) with strict usage caps. Perplexity has a usage cap on Deep Research for non-subscribers (otherwise it’s $20/month for Professional or $40/month/seat and $400/year/seat for Enterprise).⁴
   
• Time to insights: For ChatGPT’s deep research, it can take anywhere between 5-30 minutes to complete research, which makes it more difficult and time-consuming to quickly locate a specific datapoint or fact-check.³
   
• Breadth of data: Deep research has access to the breadth of information on the web but limited access to deep proprietary insights and paid data like Statista’s premium statistics.

“I can ask ChatGPT or Copilot for the 2024 TV sales & brand share. But I won't use that to win a pitch—I have to vet those stats. With Statista, I don't question the data I get.”

- Steve Faulkner, Premium Retail Services

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Quickly understand and share data with ready-to-use visuals

Save time and create customized data-backed content, for whatever audience you may be speaking to with easy-to-integrate visuals, charts, and infographics.

• Export data in formats like CSV and XLS for seamless integration
• Personalize reports and visuals to fit your needs
• Deliver professional, visually engaging content with minimal effort

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Access the latest insights so you can make reliable business decisions 

When data is old or out of date, your business decisions will suffer. Statista gives you access to the latest trends, forecasts, and insights so you get recommendations your whole team can depend on.

• Data is consolidated into one streamlined platform
• Access regularly refreshed proprietary and third-party data, only available on Statista
• Over 600 analysts fact-check every statistic so you can be confident your insights are reliable and credible

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Get credible, proprietary insights in seconds with Research AI

Don’t waste time sifting through data — get the facts you need instantly. Research AI uses advanced technology to turn your questions into actionable answers.

• Find precise answers to your questions in 15 seconds
• Every response is backed by human-verified data in our platform
• Dive deeper with follow-up suggestions and related insights

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Integrate Statista with your existing tools for a seamless experience

Easily access Statista data from more than 40,000 credible sources and over 170 industries. With Statista Connect (API), you can search our data catalogue and embed insights into your workflows.

• Embed Statista search so you can find and filter through various statistics
• Integrate our charts and graphics in your own applications or dashboards
• Use Research AI in your internal systems to give users factual and precise answers from reliable sources

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*This page was last updated in April 2025.

¹ AI hallucination: When an AI model generates inaccurate or fabricated information as a result of limitations in the training data.
² https://arxiv.org/pdf/2401.11817
³ https://chatgpt.com/share/e/67af0113-a048-800d-9e87-1be68ae9ce8c; https://www-statista-com-icssr.glibrary.in/statistics/1076215/rate-recividism-france/; https://www-statista-com-icssr.glibrary.in/statistics/1090011/recidivism-rate-offenders-france/
⁴ This pricing information was last accessed on 4 April 2025 and is therefore subject to change: https://openai.com/chatgpt/pricing/; https://www.perplexity.ai/pro; https://www.perplexity.ai/enterprise