Strategies people use to be less visible online

On a lot of websites, using free email or other services comes at another price: long before the revelations of Edward Snowden about the NSA, Google, Facebook & Co. have been tracking and storing user data.

A study by the Pew Research Center has inquired about the strategies people use to decrease their visibility online. As can be seen in the chart below, 64% of adult internet users cleared their cookies and browser history to mask their online identity.

14% of users take more drastic measures and encypt their communications or use services that allow for anonymous browsing.

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This chart shows the percentage of adult internet users who say they have done these things online.

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Global Facebook user data requests from federal agencies H1 2013- H2 2024

Number of governmental user data requests on Meta South Korea H1 2024, by type

Google user data requests from federal agencies and governments H2 2009-H1 2024

UK: Facebook user data shared with UK government agencies H1 2013- H1 2024

Share of Google user data requests by governments with disclosure H1 2019-H2 2023

Google user data requests by U.S. federal authorities H1 2010-H1 2024

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Strategies people use to be less visible online