News Pages Are Abandoning Third-Party Ad Trackers

GDPR

With the GDPR in force, the way is changing how advertisement performance is tracked on European news sites. According to a study by Reuters Institute for the Study of Journalism the usage of third-party cookies decreased in Europe by 22 percent per page while third-party domains decreased by 4 percent since the GDPR became enforceable. However, reactions to new data regulations highly differ from country to country: In Germany for example habits did not really change while in France and the UK marketing decision makers decide to purge this tracking methods.

Infographic: News Pages Are Abandoning Third-Party Ad Trackers | Statista

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The chart shows the change of third-party domains and cookies per page (April - July 2018)

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News Pages Are Abandoning Third-Party Ad Trackers

GDPR