The Insatiable Thirst of Fashion

Kicking off it's latest campaign in the UK, Second Hand September, Oxfam has drawn attention to the enormous volume of water required to produce a tiny amount of clothing. From growing the cotton, to dyeing the fabric, an estimated 20,000 liters of water is used in the production of just one t-shirt and one pair of jeans. The campaign asks people to not purchase new clothes for the 30 days of September in a bid to reduce the impact of the clothing industry on our environment.