Tariffs

Majority Thinks That Tariffs Will Hurt the Average American

As the world is bracing for more tariff announcements on April 2, a day dubbed "Liberation Day" by President Donald Trump, Americans are increasingly wary about the effects that new tariffs will have on the average American. According to a recent survey conducted by YouGov on behalf of The Economist, 61 percent of U.S. adults think that raising tariffs would hurt the average American, while only 14 percent of respondents think that it would have a positive effect on them.

That's because Americans - still wary about inflation after three years of rising prices - broadly expect tariffs to further increase prices and thus inflict further financial pain on already inflation-stricken U.S. households.

While it's no surprise that Democrats overwhelmingly oppose the Trump administration's tariff plans, it is interesting to see that even Republicans are more likely to expect average Americans to suffer from new tariffs. 36 percent of Republican respondents expect Trump's trade policies to hurt the average American, while one 28 percent expect tariffs to help Average Joe.

Description

This chart shows the public view of the effect of tariffs on the average American.

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Response to U.S. trade tariffs in D2C e-commerce 2025
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Impact of tariffs on increasing product costs of D2C e-commerce brands 2025
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Import tariffs between China and the U.S. compared to ROW 2018-2025
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Share of U.S. and China mutual trade affected by punitive tariffs 2018-2025
Industries most affected by ad spend cuts due to tariffs in the U.S. 2025
Estimated impact of reciprocal tariffs on inflation by country 2025

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